We’re two young men who grew up on council estates, brought together by a shared passion for fashion, streetwear, and the culture that raised us. What started as an idea between friends turned into a mission — to create something real, something that represents where we come from, and to show that your background doesn’t define your future.

Our brand is built on authenticity, hustle, and self-expression. Every piece we drop tells a story, not just ours, but of everyone grinding to turn their dreams into reality. We want to be more than just a streetwear label. We want to be proof that with vision and hard work, anything is possible — no matter where you start.

This is for the underdogs. For the ones who never had it easy. For those rewriting the narrative.